Marketing

We are a passionate team of marketers who are energized about creating opportunities for more people to learn about the Volunteer experience through our online offerings at the University of Tennessee, Knoxville. We help drive the success of students and programs through a strategic, integrated marketing approach that highlights the accessible and affordable education available through Vols Online.

Insights

Provide a deep understanding of student needs and behaviors that guide strategic decisions to optimize engagement and enrollment.

Communications

Deliver personalized, impactful messages that foster meaningful student connections, driving engagement and retention.

Performance Marketing

Leverage data-driven strategies to boost awareness and attract students through targeted advertising and optimization activities.

Earned Media

Through public relations efforts, cultivate positive brand recognition and credibility, enhancing visibility and trust among prospective students.

Visual and Digital Design

Transform concepts into captivating digital experiences, ensuring a seamless and engaging journey for students across platforms.